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Bluespire Senior Marketing Announces Hire of Copywriters Laurie Salzberg and Ann Marie C. Raymond

May 24, 2018

Effective April 2018, Bluespire Senior Marketing has an expanded copywriting team. With over 45 years of writing experience between them, the addition of Laurie Salzberg and Ann Marie C. Raymond to the creative team will help Bluespire achieve new heights. “We are excited to have these experienced writers on our team,” said Bluespire Senior Marketing President John Falldine. “We are confident that bringing them on will further strengthen our role in marketing to the senior segment.”

About Laurie Salzberg

Laurie brings years of ad agency and senior marketing experience, including her tenure as an award-winning Senior Copywriter for Martino & Binzer, the agency from which Bluespire Senior Marketing emerged. Taking time out to raise identical twins and serve various freelance clients including Bluespire Senior Marketing, she returns to Bluespire as a fully immersed member of The Sandwich Generation, with greater empathy and insights into the issues surrounding caring for parents and aging well. Aside from family and copywriting, her passions include The Connecticut Forum, for which she is an active volunteer and Advisory Board member. “We are excited to have Laurie back,” said Falldine. “Her renewed views and understanding about the senior market will help us enhance our outreach.”

About Ann Marie C. Raymond

Ann Marie has a varied communications background, with experience ranging from aerospace to health care with some politics and finance thrown in for variety. She loves finding the “aha moment” in her writing, excited about the idea that her writing makes a difference to those who read it. She graduated from the University of Hartford with a B.A. in Communications and Albertus Magnus College with an A.S. in Business. When not working she is busy being mom to son Christopher and daughter Skyler, the lights of her life. “We are looking forward to what Ann Marie brings to the table,” said Falldine. “Her experience and fresh view of the senior segment will bring new ideas to our already impressive portfolio.”


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